The latest announcement is out from Thomas Cook (India) Limited ( (IN:THOMASCOOK) ).
Thomas Cook (India) Limited has appointed Bollywood star Kartik Aaryan as the brand ambassador for its Foreign Exchange business, specifically to promote the newly launched Borderless Travel Card. This strategic move aims to target the young Indian demographic, leveraging Aaryan’s influence among millennials and GenZ to drive growth in the company’s prepaid card business. The campaign will highlight the card’s benefits, such as multi-currency support and worldwide acceptance, through various digital and social media platforms, positioning Thomas Cook as a key player in the travel solutions market.
More about Thomas Cook (India) Limited
Thomas Cook (India) Limited is a leading omnichannel foreign exchange services provider in India. The company focuses on offering innovative travel solutions, including prepaid travel cards, to cater to the growing demand from Indian millennials and GenZ, who prioritize travel in their spending habits.
YTD Price Performance: -30.91%
Average Trading Volume: 76,840
Current Market Cap: 64.25B INR
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