Sturm Ruger Announces Strategic Initiatives Under New CEO

Sturm Ruger & Company ( (RGR) ) has provided an update.

On June 13, 2025, Sturm, Ruger & Company, Inc. communicated its strategic initiatives under CEO Todd Seyfert, marking his first 100 days in the role. The company has realigned its structure into autonomous business units, introduced a strategic framework for profitable expansion, and is undergoing significant changes including leadership transition, organizational realignment, and inventory rationalization. These initiatives are expected to incur costs of approximately $15 million to $20 million in 2025, impacting short-term profitability but positioning the company for long-term growth and stability by 2026.

The most recent analyst rating on (RGR) stock is a Buy with a $54.00 price target. To see the full list of analyst forecasts on Sturm Ruger & Company stock, see the RGR Stock Forecast page.

Spark’s Take on RGR Stock

According to Spark, TipRanks’ AI Analyst, RGR is a Neutral.

Sturm Ruger & Company’s overall score is bolstered by its strong financial health and positive earnings call narrative, which highlights strategic investments and resilience amid industry challenges. However, declining revenues and technical indicators suggest potential headwinds. The company’s debt-free status and consistent cash flow provide stability, but growth and profitability challenges remain significant factors.

To see Spark’s full report on RGR stock, click here.

More about Sturm Ruger & Company

Sturm, Ruger & Company, Inc. operates in the firearms industry, focusing on the development and manufacturing of rugged and reliable firearms for commercial sporting markets. The company emphasizes innovation and quality in its product offerings.

Average Trading Volume: 171,602

Technical Sentiment Signal: Sell

Current Market Cap: $626.4M

Learn more about RGR stock on TipRanks’ Stock Analysis page.