SoFi Technologies’ (SOFI) stock has fallen 13.3% over the past week and 24.6% in the last month, yet it still shows a strong 43.4% gain over the past 12 months. Despite this recent pullback, Wall Street’s analysts are neutral overall, with an Analyst Consensus of Hold and an average 12‑month price target of $25.50, implying moderate upside from the last end-of-day price of $22.08.
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Wall Street’s views on SoFi are far from uniform, and the latest calls show how divided experts are on where the stock goes next. Some see the recent weakness as an attractive entry point into a fast-growing digital bank and fintech platform, while the consensus rating of Hold reflects lingering questions about valuation, growth sustainability, and market conditions. Still, the current average target suggests that, on balance, analysts expect the stock to trade higher over the coming year, even if they’re not ready to call it a strong buy across the board.
Kyle Peterson of Needham & Company, LLC reiterated his Buy rating on SoFi on February 2, 2026, setting a price target of $33.00, above the Street’s average forecast. Peterson highlights “solid results/outlook fueled by loan platform strength,” noting that SoFi’s on‑balance‑sheet lending continues to grow and perform well, while its capital‑light loan platform is scaling faster than expected. Management is steering the business toward high‑margin, capital‑light areas within fintech, and credit performance remains strong thanks to a focus on prime and super‑prime customers. This N‑star analyst ranks 4,888 out of 11,984 on TipRanks, with a 44.09% success rate and a 2.20% average return per rating.
Peterson also points out that the tech platform side of SoFi’s business has been slower, but he believes growth will re‑accelerate as the year progresses, supported by recent wins such as TreasuryDirect and co‑branded debit cards with major partners like United, Southwest, and Wyndham Hotels. While he is maintaining his Buy view, he did lower his price target to $33.00 to reflect what he sees as more conservative market valuations for high‑growth fintech names. Even with this trim, his target implies a meaningful upside from current levels and underscores his conviction that SoFi’s earnings power and strategic positioning remain underappreciated by the market.
Reginald Smith of J.P. Morgan added more bullish fuel to the story on February 3, 2026, upgrading SoFi from Neutral to Buy and setting a $31.00 price target. Smith, who ranks 1,894 out of 11,984 analysts on TipRanks with a 54.40% success rate and an 11.60% average return per rating, argues that SoFi’s recent share price decline following record fourth‑quarter results and stronger‑than‑expected 2026 adjusted EBITDA guidance has created the kind of entry point he had been waiting for. He points to “undeniable” momentum: SoFi is adding new members and deposits at a record pace while many other fintechs struggle, and its nearly $40 billion loan portfolio is already generating material GAAP earnings, with additional upside from its tech platform and fast‑growing financial services offerings such as SoFi Plus. Smith believes SoFi is positioned to be a long‑term winner in the neo‑bank space and even suggests it could eventually resemble an “American Express of fintech,” with his valuation framework implying around 40% upside from current levels.
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