Smith & Wesson Brands, Inc. ((SWBI)) has held its Q2 earnings call. Read on for the main highlights of the call.
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Smith & Wesson Brands, Inc. recently held its earnings call, revealing a mixed sentiment. The company celebrated strong performance in handgun sales, effective inventory management, and increased average selling prices. However, these positives were tempered by challenges such as a decline in net sales, gross margin, and net income, alongside rising tariff costs.
Strong Handgun Performance
Handgun sales were a bright spot for Smith & Wesson, outperforming market expectations with a 7.7% increase in retail counter sell-through and a 2.1% rise in average selling prices. This segment’s success highlights the company’s strategic positioning in the firearms market.
Inventory Management Success
The company reported a significant reduction in inventory levels, decreasing from $196 million to $183 million. This achievement was accompanied by the generation of over $27 million in operating cash flow, underscoring effective inventory management practices.
New Product Success
New products played a crucial role in the company’s performance, accounting for nearly 40% of sales in the quarter. This demonstrates the effectiveness of Smith & Wesson’s innovation strategy in driving revenue.
Improved Average Selling Prices
The average selling prices (ASPs) saw an overall increase of 3.5% year-over-year. Notably, long guns experienced a 10.2% rise in ASPs, while handguns saw a 2.1% increase, reflecting the company’s pricing power.
Decline in Net Sales
Despite some positive trends, net sales for the second quarter fell to $124.7 million, marking a 3.9% decrease compared to the previous year. This decline poses a challenge for the company moving forward.
Gross Margin Decrease
The company’s gross margin decreased by 2.3% from the previous year, primarily due to decreased absorption on temporarily lower production levels. This highlights a potential area for improvement in operational efficiency.
Increased Tariff Costs
Smith & Wesson faced an 80 basis point negative impact from tariffs, with expectations for this impact to grow in the second half of the fiscal year. This presents a financial headwind that the company will need to navigate.
Net Income Decline
Net income saw a significant decline, dropping to $1.9 million from $4.5 million in the same period last year. This resulted in a decrease in earnings per share from 10¢ to 4¢, reflecting the financial pressures faced by the company.
Forward-Looking Guidance
Looking ahead, Smith & Wesson anticipates sales growth of 8% to 10% in the upcoming third quarter compared to the previous year’s Q3. The company expects gross margins to improve, driven by its focus on innovation, strong brand presence, and disciplined inventory management. These forecasts suggest a cautiously optimistic outlook for the future.
In summary, Smith & Wesson’s earnings call painted a picture of both opportunities and challenges. While strong handgun sales and successful inventory management are promising, the decline in net sales and increased tariff costs pose significant hurdles. The company’s forward-looking guidance offers hope for improvement, emphasizing growth and innovation as key drivers.

