Sally Beauty Holdings ((SBH)) has held its Q4 earnings call. Read on for the main highlights of the call.
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Sally Beauty Holdings’ recent earnings call conveyed a positive sentiment, underscoring strong financial performance and successful strategic initiatives. The company demonstrated significant growth in key areas such as e-commerce and color, despite facing challenges in certain categories and consumer segments. Overall, the outlook remains optimistic.
Strong Financial Performance
Sally Beauty Holdings reported a notable 10% increase in adjusted diluted earnings per share, reaching $0.55 for Q4, and a 12% growth to $1.9 for the full year. The company also achieved a gross margin expansion of 100 basis points to 52.2% in Q4, highlighting its robust financial health.
Record Revenue and Operational Success
The company achieved record revenue of $3.7 billion for the full year, supported by positive comparable sales and a gross margin exceeding 51%. Additionally, the adjusted operating margin improved by 40 basis points to 8.9%, reflecting operational efficiency.
Strategic Initiatives and Growth
Sally Beauty advanced several strategic initiatives, including a 7% growth in color for Q4 and 4% for the full year. The expansion of digital marketplaces and the launch of the Sally Ignited brand refresh further contributed to the company’s growth trajectory.
Fuel for Growth Program
The Fuel for Growth program generated $46 million in incremental benefits, bringing cumulative benefits to $74 million, with $42 million positively impacting the bottom line.
Strong E-commerce Growth
E-commerce sales in Sally US and Canada surged by 34% over the prior year, now comprising 9% of total sales, underscoring the company’s successful digital transformation.
Challenges in Care Category
Despite growth in color and digital sales, the care category at Sally experienced a 7% decline compared to the prior year, indicating areas for improvement.
Flat Comparable Transactions
Comparable transactions at Sally remained flat, with growth primarily driven by increases in average ticket size rather than transaction volume.
Impact of Lower-Income Consumer Behavior
The company noted a slowdown in spending by lower-income consumers, particularly during the government shutdown period, which affected overall sales dynamics.
Forward-Looking Guidance
Looking ahead to fiscal 2026, Sally Beauty Holdings anticipates net sales between $3.71 billion and $3.77 billion, with adjusted diluted earnings per share expected to range from $2.02 to $2.10. The company plans approximately $100 million in capital expenditures and projects free cash flow at $200 million, indicating a continued focus on growth and shareholder value.
In conclusion, Sally Beauty Holdings’ earnings call highlighted a strong financial performance and strategic growth initiatives, with a positive outlook for the future. Despite some challenges, the company’s focus on e-commerce and strategic investments positions it well for continued success.

