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Safestay PLC Sells Edinburgh Property, Adopts Franchise Model Amidst Challenging Market Conditions

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Safestay PLC Sells Edinburgh Property, Adopts Franchise Model Amidst Challenging Market Conditions

TipRanks Cyber Monday Sale

Safestay ( (GB:SSTY) ) has provided an update.

Safestay PLC has announced the sale of its Edinburgh Cowgate property for £5.35 million, transitioning it to a franchise model under a new 10-year agreement. This move is part of Safestay’s strategy to strengthen its balance sheet and support long-term growth, while maintaining brand presence and operational integration through its sales and marketing platform. The company continues to face challenging trading conditions with price pressures impacting revenue, and is exploring strategic options such as further property disposals or equity fundraising to sustain growth and shareholder value.

The most recent analyst rating on (GB:SSTY) stock is a Hold with a £22.50 price target. To see the full list of analyst forecasts on Safestay stock, see the GB:SSTY Stock Forecast page.

Spark’s Take on GB:SSTY Stock

According to Spark, TipRanks’ AI Analyst, GB:SSTY is a Neutral.

The overall stock score is primarily impacted by the company’s strong revenue recovery and operational improvements, but is significantly weighed down by ongoing profitability challenges and high leverage. Technical indicators suggest a bearish trend, and valuation metrics are concerning due to negative earnings and lack of dividends.

To see Spark’s full report on GB:SSTY stock, click here.

More about Safestay

Safestay PLC is one of Europe’s largest hostel groups, operating in the fragmented and fast-growing global hostel market. The company offers premium hostels and one hotel across various European cities, providing both private and shared accommodations. Safestay focuses on creating safe, inclusive, and enjoyable spaces for diverse travelers, including digital nomads, backpackers, families, and group travelers.

Average Trading Volume: 18,755

Technical Sentiment Signal: Sell

Current Market Cap: £12.66M

For detailed information about SSTY stock, go to TipRanks’ Stock Analysis page.

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