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Reed’s ( (REED) ) has shared an update.
On December 29, 2025, Reed’s, Inc. announced it had appointed industry veteran Neal Cohane as Chief Operating Officer, effective January 5, 2026, marking his return to the company after more than 15 years as its Chief Sales Officer through 2022 and subsequent roles at Eastroc Beverages and his own consultancy, Rootstock Brands. Cohane’s compensation package includes a $320,000 annual base salary, eligibility for a performance-based bonus of up to 80% of base pay, a monthly stipend that includes a car allowance, and a targeted annual equity incentive award valued at $500,000, underscoring Reed’s strategic bet that his deep operational and commercial experience will strengthen sales, marketing and operations, expand distribution channels, and support the company’s next phase of growth and value creation for shareholders.
The most recent analyst rating on (REED) stock is a Buy with a $4.75 price target. To see the full list of analyst forecasts on Reed’s stock, see the REED Stock Forecast page.
Spark’s Take on REED Stock
According to Spark, TipRanks’ AI Analyst, REED is a Underperform.
Reed’s overall stock score is primarily impacted by its poor financial performance and concerning valuation metrics. The technical analysis also indicates bearish momentum, further weighing down the score. While there are some positive developments from the earnings call, they are not sufficient to offset the significant financial and operational challenges the company faces.
To see Spark’s full report on REED stock, click here.
More about Reed’s
Reed’s, Inc., listed on the NYSE American under the ticker REED, is an innovative craft beverage company and category leader focused on high-quality, premium, better-for-you drinks. Founded in 1989, it owns the Reed’s, Virgil’s and Flying Cauldron brands, centered on handcrafted natural ginger beverages and related products, with distribution in more than 32,000 retail locations across the United States.
Average Trading Volume: 32,923
Technical Sentiment Signal: Sell
Current Market Cap: $29.76M
Learn more about REED stock on TipRanks’ Stock Analysis page.