PZ Cussons Retains St. Tropez Brand, Forms Strategic Partnership with Emerson Group

An announcement from PZ Cussons ( (GB:PZC) ) is now available.

PZ Cussons has decided to retain the St. Tropez brand, reversing its previous intention to sell, due to a challenging business environment and a decline in revenue in FY25. The company plans to rejuvenate the brand by forming a strategic partnership with The Emerson Group to enhance market execution and brand activation in the US. This partnership aims to address the sub-scale operations in the US and leverage Emerson’s distribution capabilities to return St. Tropez to growth. Despite this strategic shift, PZ Cussons expects to record a non-cash impairment in its FY25 results.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £1.25 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

Spark’s Take on GB:PZC Stock

According to Spark, TipRanks’ AI Analyst, GB:PZC is a Neutral.

PZ Cussons faces significant financial and technical challenges with declining revenues and bearish technical indicators. However, strategic corporate actions such as asset sales and management’s alignment with shareholders offer some positive outlooks.

To see Spark’s full report on GB:PZC stock, click here.

More about PZ Cussons

PZ Cussons is a listed consumer goods company headquartered in Manchester, UK, employing nearly 2,500 people across Europe, North America, Asia-Pacific, and Africa. Founded in 1884, the company focuses on core categories of Hygiene, Baby, and Beauty, with well-known brands such as Carex, Childs Farm, Cussons Baby, Imperial Leather, and St. Tropez. Sustainability and employee wellbeing are central to its business strategy.

Average Trading Volume: 539,999

Technical Sentiment Signal: Strong Sell

Current Market Cap: £320.1M

For detailed information about PZC stock, go to TipRanks’ Stock Analysis page.