Pursuit Attractions Reports Solid Start to 2025

Viad Corp ( (PRSU) ) has released its Q1 earnings. Here is a breakdown of the information Viad Corp presented to its investors.

Pursuit Attractions and Hospitality, Inc. is a company that specializes in providing unique and memorable experiences through its attractions and hospitality services across iconic destinations in the United States, Canada, and Iceland. The company operates a range of attractions and lodges, offering integrated services such as restaurants, retail, and transportation.

In its first quarter of 2025, Pursuit reported a solid performance despite the seasonal nature of its business, with a slight increase in revenue compared to the previous year. The company maintained its outlook for strong growth throughout the year, highlighting a 9% increase in attraction ticket prices and lodging revenue per available room.

Key financial highlights for the quarter included a revenue increase to $37.6 million, up by 0.9% from the previous year, primarily driven by growth in ticket revenue. However, the company reported a net loss of $31.1 million, which was a larger loss compared to the previous year, attributed to the discontinued operations of its GES business and inflationary cost increases. Despite these challenges, Pursuit’s adjusted earnings per share improved by 26.2% year-over-year.

Pursuit’s strategic growth initiatives, including the integration of recent acquisitions such as the Jasper SkyTram and other properties in Montana, are expected to contribute positively to its performance in the upcoming peak summer season. The company plans to invest significantly in growth capital expenditures, including the enhancement of the Forest Park Hotel’s Woodland Wing, to further improve guest experiences.

Looking ahead, Pursuit remains optimistic about its financial performance for the full year 2025, expecting substantial growth in adjusted EBITDA and revenue. The company is focused on leveraging its unique attractions and hospitality offerings to drive continued growth, despite potential economic and geopolitical uncertainties.