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Purple Innovation ( (PRPL) ) has issued an update.
On August 7, 2025, Purple Innovation, Inc. amended its employment agreement with Robert T. DeMartini to revise the definition of a ‘change in control.’ Additionally, the company’s Board of Directors approved an amendment to the Restricted Share Unit Agreement, ensuring 100% vesting of RSUs upon termination without cause and revising the ‘change in control’ definition. These changes may impact the company’s leadership stability and stakeholder confidence.
The most recent analyst rating on (PRPL) stock is a Buy with a $1.50 price target. To see the full list of analyst forecasts on Purple Innovation stock, see the PRPL Stock Forecast page.
Spark’s Take on PRPL Stock
According to Spark, TipRanks’ AI Analyst, PRPL is a Neutral.
Purple Innovation’s overall stock score reflects significant financial challenges, with declining revenues and high leverage being the most impactful factors. Technical analysis and earnings call insights provide some positive signals, but valuation concerns due to unprofitability weigh heavily on the score.
To see Spark’s full report on PRPL stock, click here.
More about Purple Innovation
Purple Innovation, Inc. operates in the consumer goods industry, primarily focusing on designing and manufacturing innovative comfort products such as mattresses and pillows.
Average Trading Volume: 644,550
Technical Sentiment Signal: Sell
Current Market Cap: $84.85M
Find detailed analytics on PRPL stock on TipRanks’ Stock Analysis page.