PUMA SE NPV ( (PMMAF) ) has released its Q2 earnings. Here is a breakdown of the information PUMA SE NPV presented to its investors.
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PUMA SE is a globally recognized sports brand specializing in the design, development, and marketing of footwear, apparel, and accessories, with a strong presence in over 120 countries and a commitment to blending sport influences with street culture and fashion.
In the first half of 2025, PUMA SE faced a challenging financial period marked by a decline in sales and profitability. The company reported a 4.8% decrease in sales compared to the same period last year, with significant currency headwinds impacting results. The gross profit margin also saw a slight decline, attributed to increased promotional activities and unfavorable currency effects.
Key financial metrics revealed a net loss of €246.6 million, a stark contrast to the €129.3 million net income recorded in the first half of 2024. The operating result (EBIT) fell to a negative €40.1 million, primarily due to a lower gross profit margin and higher operating expenses. Despite these setbacks, PUMA’s Direct-to-Consumer business showed resilience, with a 10.5% increase in sales, driven by strong e-commerce growth.
Looking ahead, PUMA SE anticipates continued challenges in the second half of 2025, with expectations of a decline in currency-adjusted sales and a full-year EBIT loss. The company plans to focus on inventory reduction and cost efficiency measures to navigate the ongoing geopolitical and macroeconomic volatility, while also adjusting its capital expenditure plans to align with the current market conditions.