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The latest update is out from PROG Holdings ( (PRG) ).
On December 1, 2025, PROG Holdings announced an agreement to acquire Purchasing Power for $420 million, aiming to expand its ecosystem and enhance its payment solutions. This acquisition is expected to broaden PROG’s consumer base, particularly in employee-focused markets, and strengthen its partner ecosystem, aligning with its strategy to grow and diversify its offerings in the near- and sub-prime market. The transaction, anticipated to close in early 2026, will be funded through cash and debt financing, with Purchasing Power maintaining $330 million in non-recourse funding debt.
The most recent analyst rating on (PRG) stock is a Buy with a $31.00 price target. To see the full list of analyst forecasts on PROG Holdings stock, see the PRG Stock Forecast page.
Spark’s Take on PRG Stock
According to Spark, TipRanks’ AI Analyst, PRG is a Outperform.
PROG Holdings’ strong financial performance and undervaluation are significant positives, supporting a solid investment case. However, technical indicators suggest bearish momentum, and mixed earnings call results highlight ongoing challenges. The strategic sale of the Vive portfolio is a positive development, but consumer pressures and declining GMV in Progressive Leasing remain concerns.
To see Spark’s full report on PRG stock, click here.
More about PROG Holdings
PROG Holdings, Inc. is a fintech holding company based in Salt Lake City, UT, offering transparent and competitive payment options and inclusive consumer financial products. It owns Progressive Leasing, Four Technologies, and Build, providing services such as lease-to-own solutions, Buy Now, Pay Later options, and personal credit building products.
Average Trading Volume: 421,966
Technical Sentiment Signal: Sell
Current Market Cap: $1.15B
See more data about PRG stock on TipRanks’ Stock Analysis page.