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Primo Brands ( (PRMB) ) has shared an update.
On November 9, 2025, Primo Brands Corporation’s Board of Directors approved a $50 million increase to its share repurchase program, raising the total authorization to $300 million. This move leaves approximately $202.3 million available for repurchases, allowing the company flexibility in purchasing shares through various methods, subject to market conditions and regulatory requirements. The program can be adjusted or terminated at the Board’s discretion.
The most recent analyst rating on (PRMB) stock is a Hold with a $18.50 price target. To see the full list of analyst forecasts on Primo Brands stock, see the PRMB Stock Forecast page.
Spark’s Take on PRMB Stock
According to Spark, TipRanks’ AI Analyst, PRMB is a Neutral.
Primo Brands’ overall stock score is influenced by strong revenue growth but hindered by profitability and cash flow concerns. Technical indicators suggest bearish momentum, and valuation metrics are mixed with a negative P/E ratio but a high dividend yield. The earnings call provides some optimism for future improvements, particularly in premium water sales and market share gains, but challenges in the direct delivery business and cost management persist.
To see Spark’s full report on PRMB stock, click here.
More about Primo Brands
Average Trading Volume: 5,529,109
Technical Sentiment Signal: Sell
Current Market Cap: $5.35B
See more insights into PRMB stock on TipRanks’ Stock Analysis page.

