PLBY Group Wins Arbitration Case Against Chinese Licensee

The latest announcement is out from PLBY Group ( (PLBY) ).

On September 5, 2025, Playboy Enterprises International, Inc., a subsidiary of Playboy, Inc., won an arbitration case against its former Chinese licensee, New Handong Investment (Guangdong) Co., Ltd., at the Hong Kong International Arbitration Centre. The tribunal ruled in favor of Playboy, ordering New Handong to cease using Playboy’s brand and to pay approximately $81 million in damages for breaches of their license agreement. This decision underscores Playboy’s commitment to protecting its brand and intellectual property, although there remains uncertainty about the enforcement of the payment in China.

The most recent analyst rating on (PLBY) stock is a Hold with a $1.50 price target. To see the full list of analyst forecasts on PLBY Group stock, see the PLBY Stock Forecast page.

Spark’s Take on PLBY Stock

According to Spark, TipRanks’ AI Analyst, PLBY is a Neutral.

PLBY Group’s overall stock score is primarily impacted by its challenging financial performance, characterized by high leverage and negative cash flows. While technical indicators and valuation reflect some weaknesses, recent corporate actions and strategic initiatives offer potential for future improvement.

To see Spark’s full report on PLBY stock, click here.

More about PLBY Group

Playboy, Inc. is a global pleasure and leisure company known for its iconic brand, offering products, content, and experiences in approximately 180 countries. The company focuses on promoting a culture of pleasure, equality, and freedom of expression, building on over 70 years of media and hospitality innovation.

Average Trading Volume: 306,814

Technical Sentiment Signal: Buy

Current Market Cap: $187.1M

Learn more about PLBY stock on TipRanks’ Stock Analysis page.