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An update from Planet Fitness ( (PLNT) ) is now available.
Planet Fitness reported strong operational results for 2025, announcing on January 12, 2026 that year-end membership reached roughly 20.8 million and system-wide same club sales grew 6.7%. Over the year, the chain opened 181 new clubs, including 23 corporate-owned locations, and supplied equipment to 152 new franchised sites, underscoring continued expansion of its footprint to 2,896 locations worldwide. Management highlighted that franchisees boosted strength equipment to improve the member experience, the company signed a record number of participants to its High School Summer Pass Program, and it reached an agreement with franchisees to reallocate a portion of local advertising contributions to the national advertising fund for 2026, a move aimed at sharpening marketing leverage and supporting future membership growth. Planet Fitness plans to release detailed full-year 2025 financial results and its 2026 outlook on February 24, 2026, while using a January 13, 2026 fireside chat at the ICR Conference to discuss the operating metrics, reinforcing its message of solid performance and efforts to consolidate its leadership in the global fitness market.
The most recent analyst rating on (PLNT) stock is a Buy with a $125.00 price target. To see the full list of analyst forecasts on Planet Fitness stock, see the PLNT Stock Forecast page.
Spark’s Take on PLNT Stock
According to Spark, TipRanks’ AI Analyst, PLNT is a Outperform.
Planet Fitness’s strong earnings call and positive technical indicators are significant strengths. However, financial risks due to high leverage and a high P/E ratio weigh down the overall score. The company’s strategic initiatives and refinancing efforts provide a positive outlook, but financial stability remains a concern.
To see Spark’s full report on PLNT stock, click here.
More about Planet Fitness
Planet Fitness, founded in 1992 in Dover, New Hampshire, is one of the largest and fastest-growing franchisors and operators of fitness centers globally, with a focus on providing low-cost, high-quality gym access in a non-intimidating “Judgement Free Zone” environment. As of December 31, 2025, the company operated 2,896 clubs across the U.S., Puerto Rico, Canada, Panama, Mexico, Australia and Spain, serving approximately 20.8 million members, with about 90% of its locations owned and run by independent franchisees.
Average Trading Volume: 1,456,073
Technical Sentiment Signal: Strong Buy
Current Market Cap: $8.81B
Find detailed analytics on PLNT stock on TipRanks’ Stock Analysis page.