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PENN Entertainment ( (PENN) ) has issued an update.
On January 5, 2026, PENN Entertainment announced a new corporate organizational structure aimed at better aligning its strategy around digital assets in Canada and its Hollywood iCasino product in the U.S., integrating these with its core retail casino operations and omnichannel business model. The restructuring, effective immediately and backed by the board, eliminates the roles of Executive Vice President of Operations and Chief Information Officer, leading to the departures of long-serving executives Todd George and Rich Primus, while consolidating technology functions under Chief Technology Officer and Head of Interactive Aaron LaBerge and shifting reporting lines for key regional and marketing leaders. PENN is also launching a search for a digital Chief Operating Officer to oversee day-to-day interactive operations and expects to detail anticipated annualized cost savings and improved free cash flow from these changes when it reports fourth-quarter 2025 results in February 2026; additionally, George will advise the company through February 28, 2026 under a separation agreement that preserves eligibility for his 2023 performance units, signaling a managed transition for stakeholders amid the operational streamlining.
The most recent analyst rating on (PENN) stock is a Buy with a $21.00 price target. To see the full list of analyst forecasts on PENN Entertainment stock, see the PENN Stock Forecast page.
Spark’s Take on PENN Stock
According to Spark, TipRanks’ AI Analyst, PENN is a Neutral.
PENN Entertainment’s overall stock score reflects significant financial challenges and valuation concerns, which are the most impactful factors. While there are promising signs in digital growth and strategic realignment, the company’s high leverage and ongoing losses weigh heavily on its prospects. Technical indicators suggest weak momentum, and the lack of a dividend yield further detracts from its appeal.
To see Spark’s full report on PENN stock, click here.
More about PENN Entertainment
PENN Entertainment, Inc. operates in 28 jurisdictions across North America with a diversified portfolio of casinos, racetracks, and online sports betting and iCasino offerings. The company focuses on leveraging organic cross-sell opportunities from its market-leading retail casinos, sports media assets, proprietary integrated digital sports betting and iCasino platform, in-house iCasino content studio, and its PENN Play loyalty program, which serves over 33 million members with tailored rewards and experiences.
Average Trading Volume: 3,522,716
Technical Sentiment Signal: Sell
Current Market Cap: $1.84B
See more data about PENN stock on TipRanks’ Stock Analysis page.