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Par Technology ( (PAR) ) has issued an announcement.
On January 23, 2026, PAR Technology Corporation agreed to acquire substantially all assets of Bridg, the identity resolution and shopper intelligence platform division of Cardlytics, in a transaction valued at $27.5 million with a maximum of $30 million, to be paid in PAR common stock, with closing expected in the first quarter of 2026 subject to customary conditions. The deal, announced publicly on January 26, 2026, will fold Bridg’s point-of-sale data analytics, loyalty marketing and retail media network capabilities into PAR’s platform, creating one of the industry’s first unified data sets that combines loyalty and non-loyalty in-store transactions; PAR expects this to deliver full-funnel customer visibility, identity-based personalization at scale and closed-loop attribution for retailers, restaurants and CPG brands, strengthening its competitive positioning in consumer data, loyalty and media and enhancing its value proposition to enterprise customers.
The most recent analyst rating on (PAR) stock is a Buy with a $60.00 price target. To see the full list of analyst forecasts on Par Technology stock, see the PAR Stock Forecast page.
Spark’s Take on PAR Stock
According to Spark, TipRanks’ AI Analyst, PAR is a Neutral.
The score is held back primarily by weak financial fundamentals (ongoing losses and negative operating/free cash flow) and limited valuation support (negative P/E, no dividend). Offsetting factors include improving business momentum highlighted on the earnings call (strong YoY revenue/ARR growth, better adjusted EBITDA and operating leverage) and constructive technical signals with price above key moving averages and a positive MACD.
To see Spark’s full report on PAR stock, click here.
More about Par Technology
PAR Technology Corporation is a New York–based, NYSE-listed foodservice technology provider that offers a unified platform spanning point-of-sale, digital ordering, loyalty, back-office, payments, and hardware solutions for restaurants and retailers globally, with products designed to integrate flexibly with other systems while streamlining operations, boosting guest engagement and supporting scalable growth.
Average Trading Volume: 662,296
Technical Sentiment Signal: Sell
Current Market Cap: $1.28B
For detailed information about PAR stock, go to TipRanks’ Stock Analysis page.