Niu Tech ( (NIU) ) has released its Q2 earnings. Here is a breakdown of the information Niu Tech presented to its investors.
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Niu Technologies is a leading provider of smart urban mobility solutions, specializing in the design, manufacture, and sale of high-performance electric motorcycles, mopeds, bicycles, kick-scooters, and e-bikes. The company operates within the electric vehicle industry and is known for its diverse product portfolio and omnichannel retail model.
In its latest earnings report for the second quarter of 2025, Niu Technologies announced a significant financial turnaround, with revenues reaching RMB 1,255.7 million, marking a 33.5% increase year-over-year. The company also reported a net income of RMB 5.9 million, a substantial improvement from the net loss of RMB 24.9 million in the same period last year.
Key financial highlights include a gross margin increase to 20.1% from 17.0% in the previous year, driven by a higher proportion of e-scooter sales and cost-reduction initiatives in the China market. The company sold 350,090 e-scooters, a 36.7% increase year-over-year, with domestic sales in China rising by 53.6%. However, international sales saw a decline of 35.5%, attributed to geopolitical and economic uncertainties.
Operating expenses increased by 38.1% year-over-year, primarily due to higher selling and marketing expenses associated with online shopping festivals and advertising in China. Despite this, the company managed to achieve an adjusted net income of RMB 13.7 million, compared to an adjusted net loss of RMB 19.5 million in the previous year.
Looking ahead, Niu Technologies anticipates continued revenue growth in the third quarter of 2025, projecting an increase of 40% to 60% year-over-year. The company remains focused on expanding its domestic retail network and recovering its international market presence, while continuing to innovate and enhance its product offerings.