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Niu Technologies Posts 13% Q4 2025 Sales Drop but Full-Year Volumes Near 1.2 Million Units

Story Highlights
  • Niu Technologies reported a 13% year-on-year decline in fourth-quarter 2025 unit sales amid seasonal weakness and regulatory-driven demand shifts in China.
  • For full-year 2025, Niu delivered nearly 1.2 million vehicles, driven by strong domestic growth and new product launches that aim to bolster its electric two-wheeler market position.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Niu Technologies Posts 13% Q4 2025 Sales Drop but Full-Year Volumes Near 1.2 Million Units

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The latest announcement is out from Niu Technologies ( (NIU) ).

On January 5, 2026, Niu Technologies reported that it sold 178,702 units in the fourth quarter of 2025, down 13% year-on-year as seasonal weakness in China’s smart urban mobility market, front-loaded demand ahead of new national e-bike standards in the third quarter and a strong prior-year base weighed on volumes. Fourth-quarter sales in China reached 158,782 units and international sales 19,920 units, while for full-year 2025 the company delivered 1,197,978 units—1,112,021 in China and 85,957 abroad—marking strong domestic growth versus 2024 but a decline in international volumes; management highlighted robust reception for its new FX “Windstorm” e-motorcycle among Gen Z riders and positive feedback on standards-compliant e-bicycle models, positioning the company to refresh its product mix and refine its micromobility strategy as it seeks to navigate a challenging global environment and sustain its competitive standing in electric two-wheelers.

The most recent analyst rating on (NIU) stock is a Hold with a $3.50 price target. To see the full list of analyst forecasts on Niu Technologies stock, see the NIU Stock Forecast page.

Spark’s Take on NIU Stock

According to Spark, TipRanks’ AI Analyst, NIU is a Neutral.

Niu Technologies’ overall stock score reflects significant financial challenges, particularly in profitability and cash flow. While the earnings call provided some positive insights into growth and operational efficiency, technical analysis and valuation metrics indicate ongoing risks. The company’s strong performance in China is a positive factor, but overseas market challenges and regulatory uncertainties weigh on the outlook.

To see Spark’s full report on NIU stock, click here.

More about Niu Technologies

Niu Technologies is a Beijing-based provider of smart urban mobility solutions, designing, manufacturing and selling high-performance electric motorcycles, mopeds, bicycles, kick-scooters and e-bikes. The company targets diverse urban travel scenarios with two main model lineups—its NQi, MQi, UQi, FQi and related electric motorcycle, moped and bicycle series, and its KQi kick-scooter and BQi e-bike micromobility series—sold through an omnichannel retail model that integrates online and offline sales and services.

Average Trading Volume: 707,824

Technical Sentiment Signal: Sell

Current Market Cap: $244.8M

For an in-depth examination of NIU stock, go to TipRanks’ Overview page.

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