Netflix Stock Trending as Analysts Turn More Bullish

Netflix (NFLX) stock has fallen 2.1% over the past week, slipped 8.5% over the last month, and is down 11.4% over the past year. Despite this recent weakness, Wall Street’s analysts are moderately bullish, with a 12‑month consensus price target of $116.42 versus a last closing price of $86.12. That implies meaningful upside potential if the company can deliver on growth expectations in the year ahead.

Analysts now see Netflix as a story of renewed growth powered by content, pricing, and advertising. The overall recommendation on the stock stands at “Moderate Buy,” suggesting that while not every expert is all‑in, the majority see more positives than negatives. With the stock trading below the average target, investors are watching closely to see whether Netflix can convert this analyst optimism into share price recovery.

One notable voice is Helena Wang of Phillip Securities Research (Singapore), who recently upgraded Netflix to Buy on January 26, 2026 with a $100 price target. Her new target implies clear upside from current levels and reflects greater confidence as she rolls her valuation to FY26. Wang points to Netflix’s continued leadership in video‑on‑demand and strong pricing power as reasons to turn more positive on the stock, even as she acknowledges near‑term volatility.

Wang’s upgrade leans heavily on Netflix’s latest financial performance and growth drivers. For 4Q25, both revenue and profit after tax were in line with expectations and even exceeded the company’s own guidance for the quarter and full year. Revenue grew 17% year‑on‑year, supported by 8% membership growth, price increases, and a better mix of higher‑priced plans, alongside a rapidly scaling advertising business whose revenue grew 2.5 times year‑on‑year. A strong slate of hits like Stranger Things, Emily in Paris, and major films, plus growing live events such as the NFL Christmas Gameday special and the World Baseball Classic in Japan, underpins further growth, with management guiding for 15% revenue growth in 1Q26 and a roughly 10% increase in content spending in FY26.

At the same time, Wang flags important risks around the proposed Warner Bros. deal. To speed up the transaction, Netflix plans to shift to an all‑cash offer and take on an additional $8.2 billion of debt, raising questions about integration risk, regulatory scrutiny, and the timing of any content synergies. Still, she notes that Netflix generated about $10 billion of free cash flow in FY25, suggesting the higher leverage is challenging but manageable. Overall, Helena Wang, who ranks 4007 out of 11,984 analysts with a 54.55% success rate and an average return of 11.4% per rating, believes Netflix is structurally and financially positioned for long‑term growth, with the fast‑growing ad‑supported tier—already about 3% of FY25 revenue—seen as a key long‑term monetization engine.

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