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Mulberry ( (GB:MUL) ) just unveiled an update.
Mulberry reported a robust third-quarter trading performance for the 13 weeks to 27 December 2025, driven by strong festive demand and a deliberate emphasis on full-price sales despite a highly promotional wider retail environment. Group total sales rose 5.3% year-on-year, with like-for-like retail and digital sales up 11%, underpinned by a 19% increase in full-price retail sales and broad-based growth across all regions, notably Europe and the US. The results reflect early traction from the company’s ‘Back to the Mulberry Spirit’ strategy, which focuses on simplifying the business, refreshing the brand, and leveraging customer insights, including a renewed emphasis on the UK market and a right-sizing of the Asia-Pacific store estate. Management highlighted renewed customer engagement, both online and in stores, strong demand for key lines such as the Roxanne, Hackney and Bayswater, and continued cost discipline, suggesting improved momentum into the final quarter and reinforcing efforts to build a more sustainable, profit-focused business over time.
The most recent analyst rating on (GB:MUL) stock is a Hold with a £101.00 price target. To see the full list of analyst forecasts on Mulberry stock, see the GB:MUL Stock Forecast page.
Spark’s Take on GB:MUL Stock
According to Spark, TipRanks’ AI Analyst, GB:MUL is a Neutral.
Mulberry’s overall stock score is primarily influenced by its challenging financial performance, with significant risks due to declining revenues and high leverage. However, technical indicators show bullish momentum, and recent corporate events suggest strategic improvements, providing some optimism for future performance.
To see Spark’s full report on GB:MUL stock, click here.
More about Mulberry
Mulberry Group plc is a British sustainable luxury brand best known for its leather handbags and accessories, positioned as a British lifestyle label. The company operates across retail and digital channels in the UK, USA, Europe and Asia Pacific, targeting premium consumers with a focus on full-price sales and brand-led, non-promotional growth.
Average Trading Volume: 4,843
Technical Sentiment Signal: Buy
Current Market Cap: £73.67M
For an in-depth examination of MUL stock, go to TipRanks’ Overview page.