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Mixi Reports Decline in Profits Amid Strategic Shifts

Mixi Reports Decline in Profits Amid Strategic Shifts

Mixi ( (MIXIF) ) has released its Q2 earnings. Here is a breakdown of the information Mixi presented to its investors.

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Mixi, Inc. is a Tokyo Stock Exchange-listed company operating primarily in the digital entertainment sector, known for its popular mobile game Monster Strike, alongside ventures in sports, lifestyle, and investment businesses. In its latest earnings report for the six months ending September 30, 2025, Mixi reported a slight decline in net sales by 2% year-on-year to ¥67,428 million. The company’s EBITDA and operating income also saw declines of 13.7% and 17.5%, respectively, compared to the previous year.

The Digital Entertainment Business, primarily driven by Monster Strike, experienced an 11.1% drop in net sales, although it managed to increase segment profit by 2.5% through cost efficiency improvements. The Sports Business saw a 20.5% increase in net sales, bolstered by online betting and increased ticket sales, but segment profit fell due to acquisition-related expenses. The Lifestyle Business showed a robust 30% growth in net sales, turning profitable due to strong sales in its FamilyAlbum app. Conversely, the Investment Business faced a significant 46.8% drop in net sales, attributed to the absence of previous year’s gains from share sales.

Mixi’s financial position as of September 30, 2025, reflects a decrease in net assets to ¥176,088 million, primarily due to treasury share purchases and cash dividends. The company also reported a significant decrease in cash and cash equivalents, down by ¥22,883 million from March 31, 2025, largely due to investments in acquisitions and non-current assets.

Looking forward, Mixi has revised its full-year financial forecast, anticipating an 8.5% increase in net sales but a decline in profitability metrics. The company remains focused on strategic investments and operational efficiencies to navigate the challenging market conditions.

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