Mirriad Targets Emerging-Market JVs After 2025 Revenue Slump

Mirriad Advertising ( (GB:MIRI) ) has provided an announcement.

Mirriad Advertising reported that full-year 2025 revenue is expected to come in at just over £0.4 million, down from £1.0 million in 2024, following a weaker-than-anticipated fourth quarter that mirrored a broader downturn in media sales. Despite the shortfall, the board remains cautiously optimistic for 2026, citing significantly reduced campaign delivery costs driven by automation and scalability, and ongoing talks to form joint ventures with strategic partners across key emerging markets including India, Indonesia, the Philippines, Thailand and Malaysia, as well as progress in the Middle East that supported second-half revenues. The company is also in advanced discussions with a major UK media company on a test campaign and expects a potential uplift in sales in the February–March period, while maintaining tight cost controls with a monthly cost base of about £220,000 and year-end cash of £1.2 million, including an R&D tax credit received in December.

The most recent analyst rating on (GB:MIRI) stock is a Sell with a £0.01 price target. To see the full list of analyst forecasts on Mirriad Advertising stock, see the GB:MIRI Stock Forecast page.

Spark’s Take on GB:MIRI Stock

According to Spark, TipRanks’ AI Analyst, GB:MIRI is a Neutral.

The score is driven primarily by weak financial performance: sharp revenue contraction, very large losses, and significant ongoing cash burn with balance sheet erosion. With no usable technical indicators and limited valuation signals (negative P/E and no dividend yield provided), there are few offsets to the financial risks.

To see Spark’s full report on GB:MIRI stock, click here.

More about Mirriad Advertising

Mirriad Advertising is a leader in virtual product placement and in‑content advertising, offering a multi‑patented platform that dynamically inserts products and brands into television, streaming (SVOD/AVOD), music and influencer content. Its technology creates new revenue streams for content owners by virtually integrating brands into entertainment, aiming to boost advertiser performance while improving the viewing experience, and the company currently operates across EMEA, the US via a joint venture with Rembrand, and India.

Average Trading Volume: 497,144,310

Technical Sentiment Signal: Strong Sell

Current Market Cap: £1.37M

See more insights into MIRI stock on TipRanks’ Stock Analysis page.