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Mirriad Advertising ( (GB:MIRI) ) has shared an announcement.
Mirriad Advertising plc has finalized agreements with a US tech company, forming a joint venture that grants the partner exclusive rights to market Mirriad’s virtual product placement (VPP) to US media partners. This includes a securities purchase agreement where the partner acquires 19.9% of Mirriad U.S. shares for £0.2 million, and a revenue-sharing arrangement that favors the partner over time. The deal also involves governance changes and service provisions, potentially impacting Mirriad’s operational control and financial dynamics.
More about Mirriad Advertising
Mirriad Advertising plc is a leader in virtual product placement and in-content advertising, utilizing a multi-patented and award-winning platform to dynamically insert products and brands into various forms of content, including Television, SVOD/AVOD, Music, and Influencer content. The company operates in the US, Europe, and India, creating new revenue opportunities for content owners and enhancing the viewing experience.
YTD Price Performance: -92.90%
Average Trading Volume: 90,511,653
Technical Sentiment Signal: Strong Sell
Current Market Cap: £118.7K
Find detailed analytics on MIRI stock on TipRanks’ Stock Analysis page.