Meitu ( (MEIUF) ) has released its Q2 earnings. Here is a breakdown of the information Meitu presented to its investors.
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Meitu, Inc., a Cayman Islands-incorporated company operating in Hong Kong, specializes in AI technology for digital content creation, focusing on photo, video, and design products. In its latest earnings report for the first half of 2025, Meitu reported a 12.3% year-on-year increase in revenue, reaching RMB 1.8 billion, driven by strong growth in its photo, video, and design products segment. The company also saw a significant rise in its adjusted net profit, which surged by 71.3% year-on-year to RMB 467 million, attributed to improved operational leverage and a higher contribution from high-margin products.
Key highlights from the report include an 8.5% year-on-year growth in monthly active users, reaching 280 million, and a notable increase in paying subscribers, which rose by over 42% to approximately 15.4 million. Meitu’s AI initiatives, such as the launch of the AI design agent RoboNeo, have been pivotal in enhancing user engagement and product strength. The company’s globalization efforts have also paid off, with markets outside Mainland China showing a 15.3% growth in monthly active users.
The company’s photo, video, and design products segment saw a 45.2% increase in revenue, while the advertising segment grew by 5%. However, revenue from solutions for the beauty industry declined significantly as Meitu shifts focus to its core businesses. The company continues to invest in AI-driven innovations, aiming to reduce barriers to creativity and expand its global reach.
Looking ahead, Meitu remains committed to its strategic direction of productivity and globalization, with plans to further integrate AI capabilities across its product portfolio. The company is optimistic about sustaining growth through strategic investments in AI and expanding its presence in international markets.