MEDIROM Posts Strong November KPIs With Higher Customer Loyalty and Growth in Lav® Health-Tech Users

MEDIROM Healthcare Technologies ( (MRM) ) has issued an announcement.

On December 22, 2025, MEDIROM Healthcare Technologies reported key performance indicators for November 2025, highlighting solid salon economics despite a modest contraction in scale. The company operated 294 salons, with data from 273 locations showing 67,800 customers served in the month, average sales per customer of ¥7,621—around ¥2,815 above the sector’s estimated average—and an improved customer repeat ratio of 79.4%, up 1.9 percentage points year-on-year, alongside an operation ratio of 43.9%. While total customers served and the number of salons declined versus the prior year, the higher spend per visit and stronger loyalty metrics underline a shift toward higher-value, more stable customer relationships, reinforcing MEDIROM’s positioning in Japan’s relaxation salon market.
In its health-tech business, the company reported continued expansion of its Lav®-based remote specific health guidance program, which targets individuals aged 40–74 at risk of lifestyle-related diseases and is sold to corporate insurance associations amid government-backed efforts to raise national checkup and guidance participation rates. As of November 2025, MEDIROM had contracts with 102 corporate insurance associations and a cumulative 12,020 Lav® users, up from 96 associations and 8,515 users a year earlier, underscoring steady penetration of ICT-driven preventive health solutions as insurers and policymakers push to close the gap with national implementation targets.

The most recent analyst rating on (MRM) stock is a Hold with a $2.00 price target. To see the full list of analyst forecasts on MEDIROM Healthcare Technologies stock, see the MRM Stock Forecast page.

Spark’s Take on MRM Stock

According to Spark, TipRanks’ AI Analyst, MRM is a Neutral.

The overall stock score is primarily influenced by financial performance and technical analysis. While the company shows strong revenue growth, profitability and liquidity challenges are significant concerns. The technical indicators suggest a bearish trend, but the stock appears undervalued based on its P/E ratio.

To see Spark’s full report on MRM stock, click here.

More about MEDIROM Healthcare Technologies

MEDIROM Healthcare Technologies Inc. is a Japan-based holistic healthcare company listed on Nasdaq that operates a network of directly managed and franchised relaxation and wellness salons, and also runs a health-tech business through its Lav® on-demand training application. The company targets consumers seeking wellness and therapeutic services as well as corporate and public insurers in Japan’s mandated specific health checkup and guidance market, positioning itself at the intersection of offline salon operations and ICT-enabled preventive healthcare programs.

Average Trading Volume: 2,391,423

Technical Sentiment Signal: Hold

Current Market Cap: $16.83M

Find detailed analytics on MRM stock on TipRanks’ Stock Analysis page.