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Li Ning Posts Slight Q4 Sell-Through Decline as Youth Stores Expand

Story Highlights
  • Li Ning saw a low single-digit drop in Q4 2025 sell-through, with offline retail weakening and e-commerce flat.
  • The company trimmed core LI-NING stores but expanded LI-NING YOUNG outlets, highlighting a strategic push into youth markets.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Li Ning Posts Slight Q4 Sell-Through Decline as Youth Stores Expand

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Li Ning Company ( (HK:2331) ) just unveiled an update.

Li Ning Company Limited reported a modest softening in its core retail performance for the fourth quarter of 2025, with overall retail sell-through at LI-NING branded points of sale (excluding LI-NING YOUNG) declining by a low single digit year-on-year. Offline channels saw a mid-single-digit drop, as direct retail slipped by a low single digit and wholesale franchised outlets by a mid single digit, while e-commerce sales were flat, reflecting a challenging consumption environment and a mixed channel performance. The group continued to fine-tune its physical footprint, ending 2025 with 6,091 LI-NING points of sale in China, a slight net reduction driven by closures in direct retail that were partially offset by growth in wholesale outlets, while its LI-NING YOUNG network expanded to 1,518 stores, underscoring the brand’s focus on the youth segment. The company emphasized that the figures are based on unaudited operational data and may not fully reflect its overall revenue or financial performance, signaling to investors the need for caution ahead of formal financial disclosures.

The most recent analyst rating on (HK:2331) stock is a Buy with a HK$23.20 price target. To see the full list of analyst forecasts on Li Ning Company stock, see the HK:2331 Stock Forecast page.

More about Li Ning Company

Li Ning Company Limited is a leading Chinese sportswear and athletic footwear brand headquartered in Hong Kong and incorporated in the Cayman Islands. The group focuses on designing, manufacturing and retailing sports apparel, footwear and related accessories across mainland China, operating through a mix of directly operated retail outlets, franchised distributors and e-commerce platforms, including dedicated concepts such as LI-NING and LI-NING YOUNG for younger consumers.

Average Trading Volume: 18,497,341

Technical Sentiment Signal: Buy

Current Market Cap: HK$50.62B

For detailed information about 2331 stock, go to TipRanks’ Stock Analysis page.

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