Kidsland Adjusts Strategy Amidst Revenue Decline

Kidsland International Holdings Limited (HK:2122) has released an update.

Kidsland International Holdings Limited reported a revenue drop of 15.2% to RMB493.7 million for the first half of 2024, but improved their gross profit margin slightly to 34.0% through product optimization despite market challenges. The company also saw a decrease in expenses and managed to reduce inventory backlog, resulting in a net loss of RMB80.2 million. Kidsland is adapting by focusing on innovative products, online retail growth, and wholesale partnerships to enhance customer experience and service.

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