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Jeffs’ Brands Ltd. ( (JFBR) ) has provided an update.
On January 21, 2026, Jeffs’ Brands Ltd. entered into a securities purchase agreement with institutional investors for a registered direct offering of 4,007,125 ordinary shares at $0.60 per share, targeting gross proceeds of about $2.4 million before expenses, with closing expected around January 22, 2026. The capital raise, to be used for working capital and general corporate purposes, was executed under an existing shelf registration and includes a 9.99% beneficial ownership cap per investor; the deal received audit committee and board approval under Israeli law due to the CEO’s directorship in one of the purchasing entities, underscoring governance scrutiny around the transaction. In parallel, the company announced that its subsidiary KeepZone AI Inc. has signed a non-exclusive reseller agreement with Israeli multi-sensor specialist Beesense Sensors Systems Ltd., appointing KeepZone to promote, sell and support Beesense’s Firefly, Mantis and BEE ISR product families in Canada and Mexico. This reseller agreement broadens Jeffs’ Brands’ footprint in the North American defense and security markets and aligns with its strategic shift toward AI-enabled homeland security solutions, potentially enhancing its competitive positioning beyond its legacy Amazon-focused e-commerce operations.
More about Jeffs’ Brands Ltd.
Jeffs’ Brands Ltd. is a data-driven e-commerce company listed on Nasdaq that originally built its business on the Amazon Marketplace and has recently pivoted into the global homeland security sector through its wholly owned subsidiary, KeepZone AI Inc. Following a December 2025 distribution agreement with Scanary Ltd., the company now aims to deliver comprehensive, multi-layered security ecosystems for critical infrastructure worldwide, leveraging advanced AI-driven solutions and its data-centric operating expertise to capture growth in the expanding homeland security market.
Average Trading Volume: 5,329,260
Technical Sentiment Signal: Sell
Current Market Cap: $4.09M
For an in-depth examination of JFBR stock, go to TipRanks’ Overview page.