Jeffs’ Brands Adjusts Warrant Exercise Price and Sells 7% Stake in Fort Technology to Fund Homeland Security Pivot

An update from Jeffs’ Brands Ltd. ( (JFBR) ) is now available.

On December 29, 2025, Jeffs’ Brands Ltd. reported an automatic adjustment to the exercise price of its outstanding Series A Warrants and a warrant issued with a January 16, 2025 convertible note, setting the new exercise price at $1.02856 per ordinary share with no other changes to the warrant terms. In a related December 26, 2025 press disclosure, the company said that on December 18, 2025 it entered into a share transfer agreement with an institutional investor to sell 1,428,571 common shares of its majority-owned subsidiary Fort Technology Inc. for CAD $928,571, implying a valuation of about CAD $12.5 million, and up to CAD $20 million on a fully diluted basis, for Fort; the stake sold represents roughly 10% of Jeffs’ Brands’ holdings and about 7.4% of Fort’s outstanding shares, leaving Jeffs’ Brands with a controlling interest and providing additional liquidity to support its strategic shift away from retail assets and deeper into homeland security and advanced technologies.

More about Jeffs’ Brands Ltd.

Jeffs’ Brands Ltd. is a data-driven e-commerce company operating primarily on the Amazon Marketplace that is undergoing a strategic pivot into the global homeland security sector. Through its wholly owned subsidiary KeepZone AI Inc. and a recent distribution agreement with Scanary Ltd. signed in December 2025, the Israel-based company aims to deliver multi-layered security ecosystems for critical infrastructure worldwide, leveraging its data expertise to capture growth in the homeland security and advanced technologies markets while still managing retail and marketplace assets, including a majority stake in Fort Technology Inc.

Average Trading Volume: 1,238,511

Technical Sentiment Signal: Sell

Current Market Cap: $16.88M

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