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Huddled Group Lifts Revenue 47% as It Bets on Robotic Fulfilment and Surplus Marketplace

Story Highlights
  • Huddled Group grew 2025 revenue about 47% to £19m as it optimised margins and fully shifted to THG’s robotic fulfilment platform.
  • Discount Dragon and Nutricircle turned EBITDA-profitable while Boop lagged, as Huddled expanded surplus-stock channels via marketplaces and the new KwikSales.com platform.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Huddled Group Lifts Revenue 47% as It Bets on Robotic Fulfilment and Surplus Marketplace

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Huddled Group ( (GB:HUD) ) just unveiled an update.

Huddled Group reported an estimated 47% rise in full-year 2025 revenue to about £19m, driven by operational restructuring, the migration of all brands to THG Fulfil’s robotic logistics platform and disciplined focus on basket margin and average order value. Discount Dragon and Nutricircle both achieved recent divisional adjusted EBITDA profitability after range and pricing optimisation, improved fulfilment and the opening of new sales channels, while Boop Beauty’s growth in its customer base to around 50,000 was offset by supply issues and the fulfilment transition, delaying profitability until at least 2026. The company has strengthened its leadership team, including the appointment of retail specialist Michael Ashley as Group CEO, and is expanding its multi-channel strategy through marketplaces like Amazon and TikTok and the soft launch of its own surplus marketplace, KwikSales.com, which aims to deepen relationships with suppliers seeking efficient stock clearance and could materially enhance Huddled’s scale and operational leverage.

The most recent analyst rating on (GB:HUD) stock is a Hold with a £2.00 price target. To see the full list of analyst forecasts on Huddled Group stock, see the GB:HUD Stock Forecast page.

Spark’s Take on GB:HUD Stock

According to Spark, TipRanks’ AI Analyst, GB:HUD is a Neutral.

Huddled Group’s overall stock score is primarily influenced by its financial performance and technical analysis, both of which highlight significant challenges. The company’s strong revenue growth is overshadowed by persistent profitability issues and negative cash flows. Technical indicators suggest a bearish trend, further impacting the score. However, recent corporate events provide a positive outlook, with profitability milestones and strategic partnerships offering potential for future improvement.

To see Spark’s full report on GB:HUD stock, click here.

More about Huddled Group

Huddled Group plc is a UK-based circular-economy e-commerce operator focused on acquiring surplus or clearance inventory across groceries, alcohol, cosmetics, wellness products and perfumes, and reselling them at discounted prices through brands including Discount Dragon, Nutricircle and Boop Beauty. The group’s model addresses the mounting problem of excess stock held in warehouses by offering suppliers specialist clearance channels and customers value-driven online shopping, supported by a fully automated third‑party robotic fulfilment partnership with THG Fulfil and growing use of marketplaces and social platforms for distribution.

Average Trading Volume: 645,103

Technical Sentiment Signal: Sell

Current Market Cap: £7.24M

Learn more about HUD stock on TipRanks’ Stock Analysis page.

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