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An announcement from D-Market ( (HEPS) ) is now available.
On December 29, 2025, Hepsiburada announced that it has agreed with its Chief Executive Officer, Nilhan Gökçetekin, to undertake a planned leadership transition expected to be completed by July 1, 2026. The move follows several years in which Gökçetekin focused on strengthening the company’s financial discipline and execution capabilities, and the board signaled that her successor will be promoted from within to preserve strategic continuity, suggesting a measured change at the top rather than a strategic overhaul, with the outgoing CEO remaining in place to support a smooth handover before pursuing new opportunities.
The most recent analyst rating on (HEPS) stock is a Hold with a $3.50 price target. To see the full list of analyst forecasts on D-Market stock, see the HEPS Stock Forecast page.
Spark’s Take on HEPS Stock
According to Spark, TipRanks’ AI Analyst, HEPS is a Neutral.
The overall stock score of 52 reflects a mix of positive technical momentum and ongoing financial challenges. The strong market momentum is a significant positive factor, but the company’s financial performance, particularly its high leverage and negative profitability, poses substantial risks. The absence of valuation metrics adds uncertainty to the stock’s assessment.
To see Spark’s full report on HEPS stock, click here.
More about D-Market
D-MARKET Electronic Services & Trading, operating as Hepsiburada, is a leading Turkish e-commerce technology platform running a hybrid model that blends first-party direct sales with a third-party marketplace. The company offers an integrated ecosystem of services including last‑mile delivery, fulfillment, advertising solutions, cross‑border sales, and fintech offerings through its Hepsipay platform, such as digital wallets, consumer loans and buy now pay later options, and has a stated mission of driving the digitalization of commerce and empowering women entrepreneurs in Türkiye.
Average Trading Volume: 321,703
Technical Sentiment Signal: Hold
Current Market Cap: $809.9M
For a thorough assessment of HEPS stock, go to TipRanks’ Stock Analysis page.