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Harley-Davidson ( (HOG) ) has issued an update.
On July 30, 2025, Harley-Davidson announced its second quarter financial results, revealing a challenging commercial environment with a 19% decline in consolidated revenue and a 53% drop in operating income compared to the previous year. The company also reported a strategic partnership between Harley-Davidson Financial Services and KKR and PIMCO, expected to unlock $1.25 billion in cash. This partnership aims to reduce debt and accelerate a $1 billion share buyback program, positioning HDFS to better serve its customers and dealers.
The most recent analyst rating on (HOG) stock is a Hold with a $40.00 price target. To see the full list of analyst forecasts on Harley-Davidson stock, see the HOG Stock Forecast page.
Spark’s Take on HOG Stock
According to Spark, TipRanks’ AI Analyst, HOG is a Neutral.
Harley-Davidson’s overall stock score reflects stable financial performance and attractive valuation, but is tempered by bearish technical indicators and cautious earnings guidance amid significant retail sales declines.
To see Spark’s full report on HOG stock, click here.
More about Harley-Davidson
Harley-Davidson, Inc. is a renowned American motorcycle manufacturer known for its heavyweight motorcycles designed for cruising on highways. The company also offers financial services through its subsidiary, Harley-Davidson Financial Services, which provides wholesale and retail financing, insurance, and related products to its dealers and customers.
Average Trading Volume: 1,728,152
Technical Sentiment Signal: Sell
Current Market Cap: $2.86B
See more insights into HOG stock on TipRanks’ Stock Analysis page.

