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Happy Belly Sells Holy Crap Foods to Double Down on QSR Growth

Story Highlights
  • Happy Belly will sell Holy Crap Foods for C$1 million to streamline its portfolio.
  • The company will reinvest proceeds into expanding its higher-margin QSR restaurant brands in Canada and the U.S.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Happy Belly Sells Holy Crap Foods to Double Down on QSR Growth

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Happy Belly Food Group ( (TSE:HBFG) ) has shared an announcement.

Happy Belly Food Group has entered into a binding letter of intent to sell its Holy Crap Foods cereal and oatmeal brand for C$1 million in cash plus working capital adjustments, in a move to sharpen its focus on its core quick-service restaurant operations. Management plans to redeploy the non-dilutive proceeds into accelerating the development and expansion of its QSR restaurant pipeline in Canada and the United States, reinforcing a strategic pivot away from packaged foods and toward higher-margin, scalable restaurant concepts that it believes can deliver stronger returns on invested capital.

The most recent analyst rating on (TSE:HBFG) stock is a Hold with a C$2.00 price target. To see the full list of analyst forecasts on Happy Belly Food Group stock, see the TSE:HBFG Stock Forecast page.

Spark’s Take on TSE:HBFG Stock

According to Spark, TipRanks’ AI Analyst, TSE:HBFG is a Neutral.

Happy Belly Food Group’s overall stock score is primarily impacted by its financial performance, which shows strong revenue growth but significant profitability and cash flow challenges. Technical analysis indicates a bullish trend, but overbought signals suggest caution. The valuation is weak due to a negative P/E ratio and lack of dividend yield.

To see Spark’s full report on TSE:HBFG stock, click here.

More about Happy Belly Food Group

Happy Belly Food Group Inc. is a Canadian company focused on acquiring and scaling emerging food brands across the country. Its portfolio centers on restaurant concepts, particularly in the quick-service restaurant (QSR) segment, including brands such as Rosie’s Burgers, Heal Wellness, Via Cibo, iQ Food Co., and Yolks Breakfast, through which it aims to build, scale, and franchise high-performing foodservice businesses.

Average Trading Volume: 185,789

Technical Sentiment Signal: Buy

Current Market Cap: C$290.3M

For an in-depth examination of HBFG stock, go to TipRanks’ Overview page.

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