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Genius Sports and NFL Expand Strategic Partnership with New Multi-Year Deal

Story Highlights
  • Genius Sports extends its partnership with the NFL, enhancing its role as the exclusive distributor of official data and video.
  • The deal includes issuing 9.5 million warrants to the NFL, highlighting the deepening collaboration and its impact on fan experiences.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Genius Sports and NFL Expand Strategic Partnership with New Multi-Year Deal

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An announcement from Genius Sports Limited ( (GENI) ) is now available.

On June 11, 2025, Genius Sports Limited announced the expansion and extension of its strategic technology partnership with NFL Enterprises LLC. This multi-year deal solidifies Genius Sports as the exclusive distributor of official NFL data and video, including real-time play-by-play statistics and sports betting data. The partnership will also see Genius Sports manage in-game advertising inventory and collaborate on innovative fan engagement solutions, further strengthening its position in the sports technology ecosystem. The issuance of 9,500,000 warrants to the NFL as part of the agreement underscores the deepening ties between the two entities, with implications for enhanced data-driven experiences for NFL fans and stakeholders.

The most recent analyst rating on (GENI) stock is a Buy with a $10.00 price target. To see the full list of analyst forecasts on Genius Sports Limited stock, see the GENI Stock Forecast page.

Spark’s Take on GENI Stock

According to Spark, TipRanks’ AI Analyst, GENI is a Neutral.

Genius Sports Limited receives a robust score due to strong earnings call outcomes, highlighting revenue growth and strategic initiatives. However, challenges in profitability and cash flow trends, along with bearish technical indicators, temper the overall score.

To see Spark’s full report on GENI stock, click here.

More about Genius Sports Limited

Genius Sports is a leading data, technology, and broadcast partner in the global sports, betting, and media ecosystem. Operating in over 150 countries, the company collaborates with more than 700 sports organizations, including major leagues and broadcasters such as the NFL, English Premier League, and ESPN. Genius Sports leverages AI, computer vision, and big data to enhance sports fan experiences through products like augmented broadcasts, immersive betting solutions, and personalized marketing activations.

Average Trading Volume: 4,156,386

Technical Sentiment Signal: Buy

Current Market Cap: $2.39B

Learn more about GENI stock on TipRanks’ Stock Analysis page.

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