Fluent Inc’s Earnings Call: Growth Amid Challenges

Fluent Inc ((FLNT)) has held its Q3 earnings call. Read on for the main highlights of the call.

Fluent Inc’s Recent Earnings Call: A Mixed Bag with Optimistic Future

The recent earnings call for Fluent Inc presented a mixed picture, with significant growth in commerce media solutions offset by declines in owned and operated revenue and overall consolidated revenue. Despite these challenges, the company remains optimistic about future growth and profitability, driven by new partnerships and strategic shifts.

Commerce Media Solutions Revenue Growth

Commerce media solutions were a standout performer in Fluent’s earnings report, with revenue in the third quarter growing over 80% year-over-year. This impressive growth increased its contribution to consolidated enterprise revenue from 16% in Q3 2024 to 40% in Q3 2025, highlighting the segment’s expanding importance to the company’s overall financial health.

New Partnerships and Expanding Market Share

Fluent announced several new partnerships, including collaborations with Databricks and Authentic Brands Group. These strategic alliances are expected to enhance Fluent’s market position in commerce media, providing a robust platform for future growth and increased market share.

Equity Raise Strengthens Financial Position

In a move to bolster its financial standing, Fluent completed a $10.3 million equity raise. This infusion of capital strengthens the company’s balance sheet, providing additional resources to fuel growth in its burgeoning commerce media solutions segment.

Expected Positive Adjusted EBITDA

Looking ahead, Fluent expects to achieve positive adjusted EBITDA in Q4 2025, with double-digit revenue growth anticipated in 2026. This optimistic forecast is driven by the continued expansion of commerce media solutions, which the company sees as a key driver of future profitability.

Decline in Owned and Operated Revenue

While commerce media solutions are on the rise, Fluent’s owned and operated revenue saw a significant decrease, dropping 52% year-over-year. The company expects this decline to continue into the fourth quarter, posing a challenge to overall revenue growth.

Consolidated Revenue Decrease

Fluent reported a total consolidated revenue of $47 million in 2025, down from $64.5 million the previous year. This significant decline underscores the challenges the company faces in stabilizing its overall revenue streams.

Adjusted EBITDA Loss

The company reported an adjusted EBITDA loss of $3.4 million in 2025, compared with a loss of $71,000 in 2024. This increase in losses highlights the financial pressures Fluent is under as it navigates its strategic pivot.

Advertiser Pricing and Budget Pullback

Fluent experienced some advertiser pricing and budget pullback in the latter part of Q3, which impacted revenue and gross profit. This trend poses a risk to future financial performance if it continues.

Forward-Looking Guidance

Fluent’s strategic pivot towards commerce media solutions is expected to drive future growth, with the company anticipating triple-digit revenue growth in this segment next year. Despite challenges such as timing delays and advertiser budget pullbacks, the company is optimistic about achieving double-digit gross profit growth in Q4 2025 and adjusted EBITDA profitability in 2026. The recent equity raise and new partnerships are seen as critical enablers of this growth trajectory.

In summary, Fluent Inc’s recent earnings call highlighted a mixed financial performance, with significant growth in commerce media solutions tempered by declines in other areas. However, the company’s strategic focus on commerce media, bolstered by new partnerships and an equity raise, provides a promising outlook for future growth and profitability.