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FitLife Brands Acquires Irwin Naturals for $42.5 Million

Story Highlights
  • FitLife Brands is acquiring Irwin Naturals’ assets for $42.5 million, doubling its size.
  • The acquisition combines complementary products and channels, boosting FitLife’s market presence.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
FitLife Brands Acquires Irwin Naturals for $42.5 Million

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An update from FitLife Brands ( (FTLF) ) is now available.

On July 31, 2025, FitLife Brands received approval from the U.S. Bankruptcy Court to acquire substantially all assets of Irwin Naturals for $42.5 million, with the transaction expected to close on August 8, 2025. This acquisition is anticipated to double the company’s size, with projected consolidated revenue exceeding $120 million and adjusted EBITDA between $20-25 million for the first full year. The acquisition is strategically significant as it combines complementary product lines and sales channels, enhancing FitLife’s market presence and operational efficiency. The transaction is expected to be accretive to shareholders and funded through a combination of cash, a new term loan, and a revolving credit facility.

The most recent analyst rating on (FTLF) stock is a Buy with a $20.00 price target. To see the full list of analyst forecasts on FitLife Brands stock, see the FTLF Stock Forecast page.

Spark’s Take on FTLF Stock

According to Spark, TipRanks’ AI Analyst, FTLF is a Outperform.

FitLife Brands shows strong financial performance and valuation but faces near-term technical challenges and mixed earnings call sentiment. Strategic investments and potential index inclusion offer growth opportunities.

To see Spark’s full report on FTLF stock, click here.

More about FitLife Brands

FitLife Brands is a developer and marketer of innovative and proprietary nutritional supplements and wellness products for health-conscious consumers. The company markets over 250 different products primarily online, but also through domestic and international GNC franchise locations as well as various retail locations. FitLife Brands is headquartered in Omaha, Nebraska.

Average Trading Volume: 23,167

Technical Sentiment Signal: Sell

Current Market Cap: $117.4M

Find detailed analytics on FTLF stock on TipRanks’ Stock Analysis page.

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