Etsy Inc ((ETSY)) has held its Q2 earnings call. Read on for the main highlights of the call.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Etsy Inc’s recent earnings call revealed a mixed sentiment, highlighting both achievements and challenges. While Depop’s growth acceleration and improved app engagement were significant positive notes, the core Etsy marketplace faced hurdles with a decline in Gross Merchandise Sales (GMS) and active buyers. The company’s emphasis on personalized marketing and maintaining financial health was well-received, yet the persistent decline in habitual buyers and GMS per buyer remains a concern.
Depop Growth Acceleration
Depop, a subsidiary of Etsy, showcased impressive growth with a 35% year-over-year increase in GMS, reaching an annualized run rate of $1 billion. Particularly in the U.S., Depop’s GMS surged by 54% year-over-year, marking a significant milestone for the platform.
Improved App Engagement
Etsy reported a 7% year-over-year increase in monthly active users on its app, with app-based GMS growing to 44.8% of total GMS. This represents a 3 percentage point increase from the previous year, indicating enhanced user engagement and app utilization.
Strong Performance in Owned Marketing Channels
The company’s owned marketing channels saw a 33% year-over-year growth in attributed GMS. This boost was driven by higher open rates and more personalized content, underscoring the effectiveness of Etsy’s marketing strategies.
Consolidated Revenue Growth
Etsy’s consolidated revenue rose by approximately 4% to $673 million, supported by a take rate of 24%. This growth was primarily driven by strong performance in on-site ads revenue.
Cash Flow and Financial Health
Etsy demonstrated robust financial health, generating $90 million in free cash flow for the quarter and $635 million over the trailing 12 months. The company holds $1.5 billion in cash and approximately $3 billion in convertible debt.
Etsy Marketplace GMS Decline
The core Etsy marketplace experienced a 5.4% year-over-year decline in GMS, although this was an improvement from the previous quarter. On a currency-neutral basis, GMS was down 6.3% year-over-year.
Decline in Active Buyers
The trailing 12-month active buyers in the Etsy marketplace decreased to 87.3 million, down 4.6% year-over-year and 1.3% sequentially, highlighting a challenge in retaining its buyer base.
Habitual Buyers and GMS per Buyer
The number of habitual buyers over the trailing 12 months was 6.1 million, with a GMS per buyer of $120, reflecting a 2.9% decline year-over-year, indicating a need for strategies to boost buyer engagement.
Forward-Looking Guidance
Looking ahead, Etsy plans to continue its focus on product improvements, app navigability, and marketing investments. The company aims for a third-quarter GMS of $2.6 to $2.7 billion and an adjusted EBITDA margin of approximately 25%. Etsy’s strategic initiatives include enhancing user experiences and achieving near-total personalization in email and push communications by year-end.
In summary, Etsy’s earnings call presented a balanced view of its current position, with notable achievements in Depop’s growth and app engagement countered by challenges in the core marketplace. The company’s strategic focus on personalization and financial health is promising, yet addressing the decline in habitual buyers and GMS per buyer will be crucial for sustained growth.