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East Buy Swings Back to Profit as Livestreaming and Private-Label Strategy Drive Interim Results

Story Highlights
  • East Buy returned to profitability, with revenue and margins rising and EPS turning positive.
  • Strength in private-label products and multi-platform livestreaming is reinforcing East Buy’s market position and growth outlook.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
East Buy Swings Back to Profit as Livestreaming and Private-Label Strategy Drive Interim Results

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East Buy Holding Limited ( (HK:1797) ) has shared an announcement.

East Buy Holding Limited reported a solid return to profitability for the six months ended 30 November 2025, with revenue rising 5.7% year-on-year to RMB2.31 billion and gross profit climbing 14.5% to RMB841.6 million. The group swung from a loss before tax of RMB72.5 million a year earlier to a profit before tax of RMB308.5 million, while profit for the period reached RMB239.0 million versus a loss of RMB96.5 million, reflecting improved operating efficiency and stronger margins. Earnings per share turned positive at RMB0.23 basic, and on a non-IFRS basis adjusted profit rose sharply to RMB257.6 million and adjusted EBITDA to RMB315.2 million, underscoring a marked recovery in core profitability. Management highlighted the continued execution of its customer-centric strategy, expansion of its private-label product portfolio, and multi-platform livestreaming presence, which together are reinforcing East Buy’s position in China’s livestreaming e-commerce segment and supporting longer-term growth prospects for both the company and its upstream agricultural partners.

The most recent analyst rating on (HK:1797) stock is a Hold with a HK$23.00 price target. To see the full list of analyst forecasts on East Buy Holding Limited stock, see the HK:1797 Stock Forecast page.

More about East Buy Holding Limited

East Buy Holding Limited is a private-label products and livestreaming e-commerce platform that focuses on premium, good-value agricultural and daily consumer goods under its “East Buy” brand. Leveraging integrated supply chain management, direct cooperation with producers and local enterprises, and a multi-channel livestreaming strategy across platforms such as Douyin, Taobao, JD.com, Pinduoduo and its own app, the company targets Chinese consumers seeking healthy, high-quality products while also providing alternative online sales channels for farmers and local companies and promoting traditional Chinese culture.

Average Trading Volume: 9,561,239

Technical Sentiment Signal: Strong Buy

Current Market Cap: HK$24.32B

See more data about 1797 stock on TipRanks’ Stock Analysis page.

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