E. W. Scripps and Gray Media Station Swap Deal

E. W. Scripps Company Class A ( (SSP) ) has shared an update.

On July 7, 2025, The E.W. Scripps Company and Gray Media, Inc. entered into agreements to swap television stations across five markets, with Scripps acquiring stations in Colorado and Idaho, and Gray acquiring stations in Michigan and Louisiana. This strategic exchange, which involves no cash consideration, aims to enhance market scale and financial stability for both companies, allowing them to expand local news and sports programming. The transaction is expected to close in the fourth quarter of 2025, pending regulatory approvals.

The most recent analyst rating on (SSP) stock is a Buy with a $11.00 price target. To see the full list of analyst forecasts on E. W. Scripps Company Class A stock, see the SSP Stock Forecast page.

Spark’s Take on SSP Stock

According to Spark, TipRanks’ AI Analyst, SSP is a Outperform.

E. W. Scripps Company shows a strong technical position and attractive valuation, with a low P/E ratio suggesting undervaluation. Financial performance is stable but challenged by high leverage, while the recent earnings call reflects both achievements in margin improvement and challenges in revenue growth. The company’s strategic focus on debt reduction is a positive step towards enhancing financial flexibility.

To see Spark’s full report on SSP stock, click here.

More about E. W. Scripps Company Class A

The E.W. Scripps Company is a diversified media company and one of the largest local TV broadcasters in the United States, operating more than 60 stations in over 40 markets. It serves communities with local journalism and reaches households nationwide through its national news outlets and entertainment brands. Scripps is also the largest holder of broadcast spectrum and provides sports broadcasting services.

Average Trading Volume: 833,207

Technical Sentiment Signal: Hold

Current Market Cap: $291.2M

For detailed information about SSP stock, go to TipRanks’ Stock Analysis page.