Dutch Bros Inc. Class A ((BROS)) has held its Q3 earnings call. Read on for the main highlights of the call.
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The recent earnings call for Dutch Bros Inc. Class A highlighted a robust business performance, characterized by significant revenue growth, successful expansion efforts, and enhanced customer engagement through digital initiatives and innovative product launches. Despite these positive developments, the company is navigating challenges related to increased coffee costs and regulatory impacts on labor expenses.
Strong Revenue Growth
Dutch Bros reported an impressive 25% increase in revenue for the third quarter of 2025, reaching $424 million. This substantial growth underscores the company’s successful strategies and market presence.
Positive Same-Shop Sales Growth
The company achieved a system same-shop sales growth of 5.7%, with company-operated same-shop sales growing at an even higher rate of 7.4%. This indicates strong consumer demand and effective operational management.
Expansion and New Shop Openings
In 2025, Dutch Bros expanded into six new states, bringing its total presence to 24 states. The company plans to continue this momentum, aiming for 2,029 shops by 2029, with 175 new shops projected for 2026.
Digital and Loyalty Program Success
Dutch Bros’ digital initiatives are paying off, with the Order Ahead mix reaching 13% and Dutch Rewards transactions accounting for 72% of system transactions, marking a 5-point year-over-year improvement.
Successful Innovation and Product Launches
The company introduced new products like Blue Lagoon with Strawberry Fruit and Mudslide Mocha, which were well-received. The fall limited-time offerings, particularly the Caramel Pumpkin Brûlée, marked the most successful launch to date.
High Customer Satisfaction
Dutch Bros achieved top rankings in order accuracy, satisfaction, and beverage quality in the 2025 InTouch Insight’s QSR drive-thru report, reflecting its commitment to customer service excellence.
Increased Coffee Costs
The company is facing increased coffee costs, which were 60 basis points unfavorable year-over-year, and these costs are expected to remain elevated into 2026.
Higher Preopening Expenses
Preopening expenses accounted for 1.8% of company-operated shop revenue, which is 60 basis points unfavorable year-over-year, primarily due to the proportion of shops in newer markets.
Regulatory Labor Cost Impact
Labor costs were impacted by approximately 50 basis points due to regulatory changes, resulting in higher employer payroll taxes in California.
Forward-Looking Guidance
Dutch Bros provided optimistic guidance, projecting significant growth and expansion. The company plans to open approximately 175 new system shops in 2026, aiming for a total of 2,029 shops by 2029. Despite challenges such as higher coffee and labor costs, Dutch Bros is raising its full-year revenue guidance to between $1.61 billion and $1.615 billion, with system same-shop sales growth expected at around 5%.
In summary, the earnings call for Dutch Bros Inc. Class A painted a picture of a company on a strong growth trajectory, buoyed by robust revenue increases and strategic expansions. While challenges such as rising coffee and labor costs persist, the company’s forward-looking guidance remains optimistic, promising continued growth and market penetration.

