Digital Brands Group Finalizes Sponsorship Agreement

The latest announcement is out from Digital Brands Group ( (DBGI) ).

On December 4, 2025, Digital Brands Group, Inc. finalized a Marketing and Sponsorship Agreement with Buffalo Sports Properties, LLC, which will benefit the company’s products at the University of Colorado’s athletics department. The agreement, effective from December 1, 2025, spans three years and involves an annual sponsorship fee of $550,000, partly paid in company shares. Additionally, the company will pay 7% of gross revenue from a separate licensing agreement with the university to support name, image, and likeness activities. This strategic partnership aims to strengthen the company’s market positioning and engagement with the university’s athletics department.

Spark’s Take on DBGI Stock

According to Spark, TipRanks’ AI Analyst, DBGI is a Neutral.

Digital Brands Group faces significant financial challenges, with declining revenues, increasing losses, and negative equity, which heavily impact the overall score. While technical indicators show mixed signals, the company’s valuation remains unattractive due to its negative P/E ratio. The earnings call and recent corporate events provide some optimism with strategic initiatives and improved financial positioning, but these are yet to significantly mitigate the financial instability and valuation concerns.

To see Spark’s full report on DBGI stock, click here.

More about Digital Brands Group

Digital Brands Group, Inc. operates in the digital marketing industry, focusing on providing marketing and sponsorship solutions. The company collaborates with various partners to enhance its market presence and offers products and services tailored to specific market needs.

Average Trading Volume: 263,814

Technical Sentiment Signal: Strong Sell

Current Market Cap: $49.79M

See more insights into DBGI stock on TipRanks’ Stock Analysis page.