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Debenhams Group Lifts FY26 Profit Outlook and Shelves PLT Sale After Turnaround

Story Highlights
  • Debenhams Group raises FY26 adjusted EBITDA guidance to £50m, reflecting stronger-than-expected trading across its brands.
  • A successful turnaround at PLT has led the board to retain the brand, reclassify it as continuing operations, and focus on debt-reducing asset sales and licensing deals.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Debenhams Group Lifts FY26 Profit Outlook and Shelves PLT Sale After Turnaround

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boohoo group Plc ( (GB:DEBS) ) just unveiled an announcement.

Debenhams Group said it is trading ahead of expectations for the year to 28 February 2026 and now forecasts full-year adjusted EBITDA of £50m for total operations, up from prior guidance of about £45m, driven by strong momentum in the core Debenhams brand, improved performance from its Youth Brands and ongoing progress on its transformation plan, with all brands remaining profitable. The company highlighted a particularly strong turnaround at PLT, which has delivered a material uplift in profitability; as a result, the board has reversed its earlier plan to sell the label, will retain it as a fashion-led marketplace and will classify PLT within continuing operations, while also pursuing significant licensing opportunities and the sale of non-core assets aimed at materially reducing net debt over the next 12 months.

The most recent analyst rating on (GB:DEBS) stock is a Hold with a £23.50 price target. To see the full list of analyst forecasts on boohoo group Plc stock, see the GB:DEBS Stock Forecast page.

Spark’s Take on GB:DEBS Stock

According to Spark, TipRanks’ AI Analyst, GB:DEBS is a Neutral.

The overall stock score is primarily impacted by the company’s poor financial performance and concerning valuation metrics. While technical analysis shows some short-term bullish momentum, the overbought indicators suggest caution. Positive corporate events provide some optimism, but the financial distress remains a significant risk.

To see Spark’s full report on GB:DEBS stock, click here.

More about boohoo group Plc

Debenhams Group, part of boohoo group plc and listed on AIM as DEBS, is an online platform focused on fashion, home and beauty, operating five digital shopping destinations: Debenhams, Karen Millen, boohoo, MAN and PrettyLittleThing (PLT). With roots dating back to 1778 as the UK’s first department store, the group now positions itself as a portfolio of fashion‑led online marketplaces serving millions of customers in the UK and beyond.

Average Trading Volume: 6,604,171

Technical Sentiment Signal: Sell

Current Market Cap: £306.4M

For detailed information about DEBS stock, go to TipRanks’ Stock Analysis page.

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