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Crimson Tide Loses Major Retail Contract but Frees Resources to Pursue Higher-Margin SaaS Growth

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Crimson Tide Loses Major Retail Contract but Frees Resources to Pursue Higher-Margin SaaS Growth

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An announcement from Crimson Tide ( (GB:TIDE) ) is now available.

Crimson Tide has received formal notice from a major retail client that it will exercise a break clause to end its contract with the mpro5 provider effective 31 March 2026, a deal that accounted for about 12% of the group’s annual recurring revenue but operated on below-average margins due to heavy bespoke development work. While the contract loss will hit near-term revenue, management plans to redeploy the freed resources into higher-margin opportunities and core product development to support its scalable SaaS ambitions, and has meanwhile reversed churn with two other customers, securing 12‑month renewal agreements worth around £14,700 in combined monthly recurring revenue following a renewed focus on retention.

The most recent analyst rating on (GB:TIDE) stock is a Hold with a £70.00 price target. To see the full list of analyst forecasts on Crimson Tide stock, see the GB:TIDE Stock Forecast page.

Spark’s Take on GB:TIDE Stock

According to Spark, TipRanks’ AI Analyst, GB:TIDE is a Neutral.

Crimson Tide’s overall stock score is driven by its financial performance challenges, including declining revenues and profitability. However, positive technical indicators and strategic corporate events, such as contract renewals and a return to profitability, provide some optimism. The valuation remains a concern due to negative earnings and lack of dividends.

To see Spark’s full report on GB:TIDE stock, click here.

More about Crimson Tide

Crimson Tide plc, listed on AIM under the ticker TIDE, provides the mpro5 process management app, a software-as-a-service platform focused on workflow and process digitisation, particularly for large enterprise customers such as major retailers. The company is pursuing a strategy to build a more scalable, higher-margin SaaS offering through core product enhancements and improved customer retention.

Average Trading Volume: 32,800

Technical Sentiment Signal: Sell

Current Market Cap: £5.42M

Learn more about TIDE stock on TipRanks’ Stock Analysis page.

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