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Chow Tai Fook sales rebound on higher gold prices and brand upgrade push

Story Highlights
  • Chow Tai Fook posted strong third-quarter sales growth driven by higher jewellery prices across Greater China.
  • Ongoing brand transformation and flagship store upgrades boosted productivity and reinforced luxury positioning.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Chow Tai Fook sales rebound on higher gold prices and brand upgrade push

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Chow Tai Fook Jewellery Group ( (HK:1929) ) has shared an announcement.

Chow Tai Fook Jewellery Group reported a robust rebound in its jewellery business for the three months ended 31 December 2025, with group retail sales value rising 17.8% year-on-year, driven primarily by the Chinese mainland, which contributed 84.8% of group sales, and Hong Kong and Macau, which contributed 15.2%. Same-store sales grew 21.4% in self-operated mainland stores and 14.3% in Hong Kong and Macau, supported by strong increases in average selling prices of both weight-based gold and fixed-price jewellery; however, same-store sales volumes declined in both regions, indicating growth was price-led rather than volume-driven. The company continued to push its brand transformation by enriching signature lines such as the CTF Rouge Collection and launching youth-focused products, including blind boxes created with Hong Kong Disneyland, while newly designed stores at high-profile locations like Jewel Changi Airport in Singapore and Grand Gateway 66 in Shanghai outperformed average stores, underscoring the group’s efforts to enhance store productivity and strengthen its positioning in the luxury jewellery segment.

The most recent analyst rating on (HK:1929) stock is a Hold with a HK$14.00 price target. To see the full list of analyst forecasts on Chow Tai Fook Jewellery Group stock, see the HK:1929 Stock Forecast page.

More about Chow Tai Fook Jewellery Group

Chow Tai Fook Jewellery Group is a leading jewellery retailer headquartered in Greater China, specialising in gold, gem-set and other fixed-price jewellery. The group operates a large network of self-operated and franchised points of sale across the Chinese mainland, Hong Kong, Macau and selected overseas markets, and is increasingly targeting younger consumers and premium retail locations as part of its brand transformation strategy.

Average Trading Volume: 14,986,335

Technical Sentiment Signal: Buy

Current Market Cap: HK$129.6B

See more data about 1929 stock on TipRanks’ Stock Analysis page.

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