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Character ( (GB:CCT) ) just unveiled an update.
The Character Group reported that trading conditions remain challenging, with like-for-like sales in the four months leading up to Christmas 2025 around 11% below the prior year and first-half sales to 28 February 2026 expected to be lower than the comparable period. However, the company projects an improvement in second-half trading, leading to full-year 2026 revenue broadly in line with 2025, and, aided by a favourable product mix and portfolio enhancements, expects profits before tax and highlighted items to more than double despite flat turnover. Management highlighted the group’s strong balance sheet, healthy net cash position and significant unused working capital facilities, and confirmed the completion of a share buyback programme under which 1,126,549 shares were repurchased for approximately £3.0 million, signalling continued capital return to shareholders ahead of its May 2026 half-year results.
The most recent analyst rating on (GB:CCT) stock is a Hold with a £244.00 price target. To see the full list of analyst forecasts on Character stock, see the GB:CCT Stock Forecast page.
Spark’s Take on GB:CCT Stock
According to Spark, TipRanks’ AI Analyst, GB:CCT is a Neutral.
The overall stock score reflects significant financial challenges, including declining revenue and profitability, and weak cash flow generation. Technical indicators suggest bearish momentum, with the stock trading below key moving averages. Despite a high dividend yield, the negative P/E ratio highlights profitability concerns, making the stock less attractive to growth-focused investors.
To see Spark’s full report on GB:CCT stock, click here.
More about Character
The Character Group plc is a UK-based designer, developer and international distributor of toys, games and giftware, operating within the leisure goods sector and serving markets in the UK, Scandinavia and internationally through a broad product portfolio and branded ranges showcased at major toy fairs.
Average Trading Volume: 15,695
Technical Sentiment Signal: Strong Sell
Current Market Cap: £42.38M
For detailed information about CCT stock, go to TipRanks’ Stock Analysis page.