Cardlytics Reappoints David Evans as Chief Financial Officer

The latest update is out from Cardlytics ( (CDLX) ).

On December 18, 2025, Cardlytics announced that company alumnus David Evans will return as Chief Financial Officer, principal financial officer, and principal accounting officer effective January 12, 2026, succeeding outgoing CFO Alexis DeSieno, who will remain in a non-officer advisory role through March 6, 2026 to ensure a smooth transition. Evans, who previously helped steer Cardlytics through its early growth and 2018 IPO and later served as CEO of Passport Labs and an advisor and board member to several technology firms, will oversee finance, accounting and investor relations as the company navigates a self-described critical stage of its turnaround, with a compensation package that includes a $400,000 base salary, a target bonus equal to his salary, a 1,000,000-unit RSU inducement grant with staged vesting, a $200,000 signing bonus subject to clawback if he departs within 12 months, and severance protections that underscore the board’s bid to secure experienced financial leadership and signal continuity and renewed discipline to investors and other stakeholders.

The most recent analyst rating on (CDLX) stock is a Hold with a $1.00 price target. To see the full list of analyst forecasts on Cardlytics stock, see the CDLX Stock Forecast page.

Spark’s Take on CDLX Stock

According to Spark, TipRanks’ AI Analyst, CDLX is a Neutral.

Cardlytics’ overall stock score is primarily impacted by its poor financial performance, characterized by declining revenue, high leverage, and cash flow challenges. Technical indicators suggest bearish momentum, and valuation metrics indicate overvaluation. While the earnings call provided some positive strategic initiatives, the significant financial and operational challenges weigh heavily on the stock’s outlook.

To see Spark’s full report on CDLX stock, click here.

More about Cardlytics

Cardlytics Inc. (NASDAQ: CDLX) is a commerce media platform that uses bank and publisher first-party purchase data to help advertisers and publishers grow and strengthen customer loyalty. With visibility into roughly half of all U.S. card-based transactions and a quarter in the U.K., the company runs an extensive card-linked offer network that allows advertisers to reach consumers at scale, while publisher partners integrate personalized, relevant offers to enhance the shopping experience. Cardlytics also provides identity resolution capabilities through its Bridg business, converting anonymous shoppers into known and addressable customers.

Average Trading Volume: 2,895,381

Technical Sentiment Signal: Sell

Current Market Cap: $57.3M

See more data about CDLX stock on TipRanks’ Stock Analysis page.