Bread Financial Launches Preferred Stock Offering

An update from Bread Financial Holdings ( (BFH) ) is now available.

On November 20, 2025, Bread Financial Holdings announced the launch of a public offering of depositary shares, each representing a 1/40th interest in its Series A Preferred Stock. The company plans to use the proceeds for general corporate purposes, including potential contributions to its subsidiary, Comenity Capital Bank, and share repurchases. The offering is subject to market conditions, and the shares are expected to be listed on the New York Stock Exchange, with major financial institutions acting as joint bookrunners.

The most recent analyst rating on (BFH) stock is a Sell with a $52.00 price target. To see the full list of analyst forecasts on Bread Financial Holdings stock, see the BFH Stock Forecast page.

Spark’s Take on BFH Stock

According to Spark, TipRanks’ AI Analyst, BFH is a Outperform.

Bread Financial Holdings receives a solid overall score driven by strong earnings call results and positive technical indicators. The company’s strategic initiatives and financial resilience are significant strengths. However, challenges such as high leverage and declining revenue growth temper the outlook. The stock’s valuation remains reasonable, supporting its investment appeal.

To see Spark’s full report on BFH stock, click here.

More about Bread Financial Holdings

Bread Financial® is a tech-forward financial services company that provides personalized payment, lending, and saving solutions to millions of U.S. consumers. The company offers general-purpose credit cards and savings products and supports growth for brands in various sectors through private label and co-brand credit cards and pay-over-time products.

Average Trading Volume: 702,732

Technical Sentiment Signal: Buy

Current Market Cap: $2.85B

Find detailed analytics on BFH stock on TipRanks’ Stock Analysis page.