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Bread Financial Holdings ( (BFH) ) has issued an announcement.
On November 20, 2025, Bread Financial Holdings announced the pricing of an underwritten public offering of 3,000,000 depositary shares, each representing a 1/40th interest in a share of its 8.625% Non-Cumulative Perpetual Preferred Stock, Series A. The company expects to generate approximately $72.6 million in net proceeds from the offering, which will be used for general corporate purposes, potentially including contributions to its subsidiary, Comenity Capital Bank, and share repurchases. The offering is expected to close on November 25, 2025, subject to customary conditions, and the company plans to list the depositary shares on the New York Stock Exchange.
The most recent analyst rating on (BFH) stock is a Sell with a $52.00 price target. To see the full list of analyst forecasts on Bread Financial Holdings stock, see the BFH Stock Forecast page.
Spark’s Take on BFH Stock
According to Spark, TipRanks’ AI Analyst, BFH is a Outperform.
Bread Financial Holdings receives a solid overall score driven by strong earnings call results and positive technical indicators. The company’s strategic initiatives and financial resilience are significant strengths. However, challenges such as high leverage and declining revenue growth temper the outlook. The stock’s valuation remains reasonable, supporting its investment appeal.
To see Spark’s full report on BFH stock, click here.
More about Bread Financial Holdings
Bread Financial Holdings, Inc. is a tech-forward financial services company that provides personalized payment, lending, and saving solutions to millions of U.S. consumers. The company offers general purpose credit cards and savings products, and supports growth for brands in various sectors including travel, entertainment, health, beauty, jewelry, and specialty apparel through private label and co-brand credit cards and pay-over-time products.
Average Trading Volume: 712,044
Technical Sentiment Signal: Buy
Current Market Cap: $2.85B
Find detailed analytics on BFH stock on TipRanks’ Stock Analysis page.