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BRC ( (BRCC) ) has shared an update.
On January 13, 2026, Black Rifle Coffee Company announced preliminary, unaudited results for its fiscal year ended December 31, 2025, indicating it expects to meet its prior guidance of at least $395 million in revenue and at least $20 million in Adjusted EBITDA. The company expects to record a non-cash impairment charge of approximately $1.4 million tied to raw materials made unusable by a formulation change, which is projected to trim fiscal 2025 gross margin to about 34.5%–34.7% but does not reflect underlying consumer demand or operating performance. Also on January 13, 2026, the company presented at the 28th Annual ICR Conference, highlighting its multi-year growth opportunities in large beverage categories and its profitability goals, underscoring a focus on scaling its brand and improving financial performance despite the modest margin impact from the impairment.
The most recent analyst rating on (BRCC) stock is a Sell with a $0.90 price target. To see the full list of analyst forecasts on BRC stock, see the BRCC Stock Forecast page.
Spark’s Take on BRCC Stock
According to Spark, TipRanks’ AI Analyst, BRCC is a Neutral.
The score is weighed down primarily by weak financial quality (losses, weak cash flow, and high leverage) and bearish technicals (price below major moving averages with negative momentum). The earnings call provides some offset via strong category/retail performance and EBITDA guidance, but cautious outlook and margin/DTC pressures keep the overall rating low. Valuation is also constrained by a negative P/E and no dividend.
To see Spark’s full report on BRCC stock, click here.
More about BRC
Black Rifle Coffee Company (BRC Inc., NYSE: BRCC) is a veteran-founded premium coffee company and lifestyle brand that develops and sells coffee and other beverage products, targeting consumers who identify with pro-military and pro-American values. Founded in 2014 by former Green Beret Evan Hafer, the company focuses on supporting veterans, active-duty military personnel, first responders and related communities while expanding across structurally attractive beverage categories.
Average Trading Volume: 647,181
Technical Sentiment Signal: Sell
Current Market Cap: $251M
For detailed information about BRCC stock, go to TipRanks’ Stock Analysis page.